Atlanta Will get TGL Golf Staff, With Falcons Proprietor Heading Possession Group

Atlanta Gets TGL Golf Team, With Falcons Owner Heading Ownership Group

Arthur Clean owns NFL and MLS groups in Atlanta, and now his AMB Sports activities and Leisure (AMBSE) has turn into the third group possession group concerned in TGL, the tech-focused golf league that begins play in January 2024.

Atlanta joins Boston and Los Angeles among the many six cities that can be represented within the league developed by Tiger Woods and Rory McIlroy’s TMRW Sports activities in a partnership with the PGA Tour. The opposite three cities and possession teams have but to be introduced.

Along with his possession stakes within the Atlanta Falcons (NFL) and Atlanta United (MLS), Clean and his group personal and function Mercedes-Benz Stadium in Atlanta in addition to PGA Tour Superstore, the most important specialty retailer within the golf business with 66 U.S. shops. Clean and his companies have been longtime companions of First Tee in addition to different efforts that leverage golf to profit youth and enhance entry to the sport.

“He has been a stalwart supporter of golf at each degree and has been engaged all through a lot of TMRW Sports activities’ journey to develop TGL,” Mike McCarley, the CEO of TMRW Sports activities and TGL, stated of Clean. “His experience in constructing not solely nice sports activities groups, but additionally robust organizations together with his profitable enterprise enterprises, is the kind of management we admire and welcome to TGL.”

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Dick Sullivan, the CEO of PGA Tour Superstore, will oversee operations of the Atlanta TGL group.

“Including this to the portfolio, it is so pure for us. We all know how you can run groups, we all know how leagues function,” stated Sullivan. “And with the PGA Tour Superstore community of shops, this helps us in our key goal of rising the sport.”

The TGL Atlanta group will play 5 common season matches on Monday nights, competing towards the opposite 5 groups in a {custom} constructed, indoor area in Palm Seaside, Florida. As a substitute of a conventional, inexperienced grass golf course, the three-player groups of PGA Tour execs will compete on a data-rich digital course. They’ll hit into one thing nearer to the dimensions of an IMAX display screen than a typical simulator — at 46 ft tall by 64 ft huge – then transfer to a state-of-the-art brief sport complicated for chipping, pitching and placing. TGL’s 3,800 sq. foot placing inexperienced contains three separate 15-foot by 27-foot digital greens and has 189 actuators that may remodel the three sections of the placing floor.

“Now we have a reasonably giant stadium in Atlanta with a tremendous jumbotron – measurement, scale, visuals – and the display screen they have been testing goes to be even greater,” Sullivan stated.

Collaborating PGA Tour gamers can be mic’d up for the 2-hour reside broadcasts, with between 1,500 and a couple of,000 followers sitting near the motion.

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“Expertise has developed to such some extent now,” added Sullivan. “I give kudos to (TMRW co-founder) Mike McCarley and his group and the PGA Tour for revolutionary enthusiastic about methods to develop the sport of golf, reaching Millennials, reaching a brand new viewers, and hopefully bringing extra individuals to the sport.”

Sullivan cited latest analysis from the Nationwide Golf Basis that notes 10% of the 25.6 million golfers within the U.S. credited experiences with off-course types of golf – like Topgolf and different kinds of simulator play – for getting them to the golf course. And now he sees a brand new providing, and new alternative, with TGL.

“That is stadium golf. That is one thing completely totally different,” Sullivan stated. “I assume you possibly can name it a little bit little bit of simulation golf, certain, however it isn’t simply evolutionary, however revolutionary. And as an entrepreneur, all of us attempt to do revolutionary issues in life.”

Atlanta’s TGL group title and roster of gamers can be unveiled later this yr, as will the league’s inaugural schedule and its different operational and fan-centric components.

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