American Breweries Are Hopping Abroad As Exports Develop

The Brewers Affiliation Export Growth Program has assisted American craft breweries ship their ales and lagers to almost each beer market on the planet.

In 2022, 230,999 barrels (over 7 million gallons) of beer, price over $71 million, was exported from America’s craft breweries, in accordance with the Brewers Affiliation. “The variety of exporting American craft brewers has grown from only a handful of 10-15 firms 20 years in the past, to greater than 150 small and impartial brewers delivery beer abroad yearly,” says Steve Parr, director of worldwide relations for the Brewers Affiliation.

The Export Growth Program is a collaboration between the Brewers Affiliation and the Market Entry Program of the Division of Agriculture’s International Agricultural Service. Beer, brewed from barley and different cereal crops, and from hops, is an agricultural meals product. Via the EDP, the Brewers Affiliation and the Division of Agriculture share the prices of abroad advertising and promotional actions that assist construct industrial export markets for American craft beer.

“Consciousness of American craft beer has by no means been increased, and worldwide beer markets provide a option to diversify gross sales, hedge home gross sales, and develop your corporation if completed properly,” says Parr.

The Brewers Affiliation even employs an American Craft Beer Ambassador who resides in London, England and represents American craft beer at occasions and beer festivals throughout Europe. “American craft beer was first exported to Europe again within the Nineties when pioneers like Sierra Nevada and Rogue first began coming into the UK market,” says Lotte Peplow. “British beer drinkers embraced the daring and highly effective flavors of American hops and shortly turned enamored with the US craft brewing motion. Different components of Europe, comparable to Sweden, adopted swimsuit. American craft beer continues to get pleasure from robust demand in Europe regardless of well-established brewing traditions…. Demand is pushed by the beer-drinker and the Brewers Affiliation Export Growth Program sees proof of this throughout Europe. So long as demand continues to develop for high-quality American craft beer and our buying and selling companions proceed to ship the freshest potential beer each time, then American craft beer will proceed to thrive in Europe.”

“French cooking influenced the culinary world and American craft brewers have completed the identical for beer on a worldwide scale,” says Parr. “Forty years in the past, there have been fewer than 50 American craft brewers. The craft beer market as we all know it was non-existent and never tied to anybody custom or brewing historical past permitting American craft brewers to pioneer the market from scratch…. From there, the American craft beer revolution was born, and the number of high-quality, full-flavored beers being produced by the greater than 9,500 small and impartial American craft brewers in the present day is unparalleled wherever else on the planet…. Right now, the power, pleasure, neighborhood, and taste profiles present in beer throughout america are being replicated in different beer markets.”

Says Parr, “Demand for good beer just isn’t an American high quality, however a human one.”